We are in open beta!
You are the largest investor in your business.
Free cohort analytics tool built by Listen for operators who want clarity, not vanity metrics.
Trusted by e-commerce
brands we admire.
Revenue tells you what happened. Cohorts tell you what happens next.
You spend more capital on your company than any VC ever will. Looking at it objectively isn't optional — it's imperative.
Cohorts determine how you finance your business.
- Marketing payback is a working capital use
- Inventory purchases depend on repeat behavior
- Discounting reshapes long-term margin
- Product mix changes retention curves
- Scaling too early can kill a good business
Cohorts tell you when to slow down. And when to press the accelerator.
| M0 | M1 | M2 | M3 | M4 | M5 | M6 | |
|---|---|---|---|---|---|---|---|
| Jan | $68 | $97 | $118 | $134 | $147 | $158 | $168 |
| Feb | $72 | $104 | $128 | $146 | $160 | $172 | - |
| Mar | $65 | $95 | $118 | $136 | $150 | - | - |
| Apr | $70 | $99 | $120 | $136 | - | - | - |
| May | $74 | $106 | $130 | - | - | - | - |
Not all customers are created equal.
Cohorts show:
- Which first products create durable buyers
- Which channels generate real LTV
- Which discounts weaken behavior
- Who your best customers actually are
This is how investors underwrite businesses.
Now you can see what we see.
Data room-ready analytics. In minutes.
Built from real Listen diligence workflows.
Cohort Retention Tables
Month-over-month retention by acquisition cohort with dollar values.
LTV by First Purchase
See which entry products create the most valuable long-term customers.
CAC Payback Overlays
Visualize exactly when each cohort pays back its acquisition cost.
Channel Profitability
Compare true unit economics across every acquisition channel.
Customer Quartiles
Segment customers by value to understand who drives your business.
Trend Analysis
Track how cohort quality evolves as you scale and iterate.
Set up in 10 minutes.
Connect Shopify
One-click OAuth. Read-only access to your order data. Nothing else.
Upload Spend
Drop a CSV of ad spend or connect your ads account. We map the rest.
See Your Real Business
Cohort tables, LTV curves, and payback analysis — instantly.
Why is this free?
We invest in consumer brands. Better operators build better companies.
If this helps you grow smarter, that's enough. If you ever want to talk capital — we're here.
Testimonials
People have said...
“I haven't opened Excel once except to plan my summer vacation ever since this tool came into existence. I could be biased, though.”
“When paired with qualitative insight, Cohorts can be the antidote to the say/do gap. They get past theoretical benefit, wants, and needs and show demonstrated consumer behavior.”
“COHORTS TELL YOU EVERYTHING!!!!”
Testimonials
People have said...
“I haven't opened Excel once except to plan my summer vacation ever since this tool came into existence. I could be biased, though.”
“When paired with qualitative insight, Cohorts can be the antidote to the say/do gap. They get past theoretical benefit, wants, and needs and show demonstrated consumer behavior.”
“COHORTS TELL YOU EVERYTHING!!!!”